Incidentally I got linked to this minutes after posting the above in another thread and it illustrates perfectly how much lesser Halo is these days compared to that all-time high of the late 2000s. Damn. Just brutal.[The Believe ad-campaign for Halo 3} was about as serious as a game ever took itself as a cultural event, and a piece of fiction. It blows my mind to this day that these were made. And at least for me, they still work.