News Valve's Rocky Road To Better Communication About Steam - A Kotaku Interview

Mor

Me llamo Willy y no hice la mili, pero vendo Chili
Sep 7, 2018
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Thanks to the GDC 2019 we are getting a lot of information and face to face feedback directly from Valve such as the Official talk where the new library design and a few mor things were unveiled or this interview that Kotaku has made and the objective of this thread is to compile all the useful information possible, so let's start, shall we?
To make things clear, this is not a copy-past of the full interview, Kotaku made it and they should get the credit and the clicks.



As the article states, Valve has been pretty conservative in terms of communication, one of the concerns media and people have about the company when something happens, but there is an intention of changing things internally to improve this:

“The company still thinks like it’s this tiny little group of folks,”
“We've never outgrown the mentality that we’re only, like, 50 people. And the principle has always been ‘Just ship stuff, people will find it.’ Then we’ll listen to developers and customers and make updates and stuff like that... Now we’re hearing from folks that there’s so much going on, that they’re being fed from the firehouse and all that. ‘Maybe if you guys took some time to curate your messages a little better, we’d understand where you’re going, where your head was at, how to leverage it, etc.’”
-Doug Lombardi to Kotaku

Tom Giardino addressed how unintuitive and infrequent were previous statements about Steam changes, blogs are not enough and they know it, how things are going to change? that's unknown but the thing is they know.

“Developers are so busy,”
“They might ship a game once every two or three years. A huge amount of Steamworks changes and improvements come in that time. We’d work really hard on an update, ship it, and post a blog about it that maybe 500 people would read.”
-Tom Giardino to Kotaku

Of course things weren't going to stop on their communication with developers but also with the media and the people, putting the recent example of the infamous Rape Day debacle, a product that was dormant until thing blew up everywhere, this time Lombardi and Alden Kroll would speak with Kotaku in order to explain it and how Valve is committed to avoid this kind of debacles in the future.

“There’s this issue that happens that we’re working to correct now where a developer or publisher will sign up for something, they’ll make a [store] page and that’ll go live, and then the code comes through and there’s an evaluation for the code—for the game itself,”
“So there’s this step where the sign goes up—’coming soon,’ so to speak—and then there’s this process of actually looking at the game. We’re working to correct that now so that everything gets reviewed before anything goes up.”
Rape Day was never actually approved; it only appeared that way because the developers put the page up. In the future, that shouldn't happen anymore."
-Doug Lombardi to Kotaku

Kroll also put some light on how Steam operates internally about the newcomers to the platform, automation isn't everything, a human team reviews the entering apps individually (I guess the amount of content makes this process slower than it could be) and not only that but there is also a team specialized on "Edgy content" that meets once a week which would explain why there are regular purges in groups.

“like 90 percent of the games” being submitted to Steam are reviewed multiple times by a human team at Valve. First the review team looks at a game’s store page, and then they play a build of the game itself and check to make sure that it’s functional and contains features listed on the store page. “We go through a checklist of ‘Does it do these things? Does the build match what’s on the store page? Is it what they’re promising?’”
There’s also another review team for “edge cases,”. This team meets once a week to look at games that don’t fit pre-established molds and evolve Steam’s policies over time.
-Alden Kroll to Kotaku

The team still learns from mistakes and is always changing in order to improve but there's still plenty of room for that, Lines are always changing to adequate the system to whatever it comes and that makes things even slower.

“These are things that we can’t deal with right away, and we need a group to figure out ‘How does this fit into our decision making, and how can we adapt our decision making to that?’”
“We knew from the beginning, we couldn't define ahead of time a bunch of gray lines, because you can’t anticipate what people are gonna make. So then it’s all these weekly conversations around ‘This is in this gray area here. How do we see that? How do we determine what that is?’ So it’s an ongoing, iterative process. We’re constantly refining how that works.”
-Alden Kroll to Kotaku

The way Steam operates has lead into some non-wished behaviors from the community and while some have been addressed lately such as the review bombs some others still need to be fought (toxic behavior) an while the company makes efforts to keep the platform clean, as always, there's room for more improvements. Both Lombardi and Kroll said things about this matter.

“We can go all the way back to the day we launched Steam and say there’s all these things we wished we’d known beforehand that we could have done in advance,”
“Part of it is, you get it to a point, you think you have it, you ship it, and you find out a bunch of stuff once it’s in the wild and millions of people have it. You find not only the lists of things you thought you should have included, but then there’s this whole other list of things that users and developers point out for you that you need to go do. We measure ourselves more on how quickly we can respond to that stuff and update things and keep reacting to stuff as times and technologies change.”
-Doug Lombardi to Kotaku

“Of course we would rather save people grief,”
“But it’s hard to anticipate exactly what boundaries you need to put in place because you don’t know what people are gonna try, and you don’t want to constrain too much the ways people can voice themselves or—in the case of new features or moderation or new types of games—you don’t want to constrain the amount of creativity people can put into the system, because we’re surprised all the time by what people bring.”
“But if you’re looking at the review system for example, it was hard to anticipate how people were gonna use it. Review bombing is a symptom of having a popular platform that matters. That people care about. If nobody cared about Steam, review bombing wouldn’t be a problem on Steam.”
-Alden Kroll to Kotaku


And that's it people, here you have a complete summary of what the Valve people said on such interview, now I will put the link to the original interview (which is great) so you can read the interviewer comments, remember than this is just a summary so I totally encourage you to read the whole thing. Thank you so much for your attention and time, hopefully we will get more information in the future.

Valve's Rocky Road To Better Communication About Steam
 

Panda Pedinte

Best Sig Maker on the board!
Sep 20, 2018
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As we kept saying over the years the biggest Valve problem was their lack of communications. Putting a blog post about a change or update is nice but in the end it reach just people who are power users of the platform.

The vast majority will just watch some random stupid video from a person who also has no idea about what is happening. Valve should post videos om youtube and also send the PR text for sites (mostly are just happy to just repost what they receive) so this way they can spread more clearly their message and lessen the misinformation.
 

lashman

Dead & Forgotten
Sep 5, 2018
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As we kept saying over the years the biggest Valve problem was their lack of communications. Putting a blog post about a change or update is nice but in the end it reach just people who are power users of the platform.
apparently even most devs don't read those ... which is just insane to me

The vast majority will just watch some random stupid video from a person who also has no idea about what is happening. Valve should post videos om youtube and also send the PR text for sites (mostly are just happy to just repost what they receive) so this way they can spread more clearly their message and lessen the misinformation.
they're getting better at this ... all those articles about the new UI and stuff were press releases (mostly because they all went up at the same time ... like 10 minutes before they announced that at GDC :p)

so there's hope ;)
 

Panda Pedinte

Best Sig Maker on the board!
Sep 20, 2018
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apparently even most devs don't read those ... which is just insane to me
I'm not even surprised. I worked providing tech support for a pc manufacturer and the amount of so called programmers or developers that contacted us with simple question with answers they could find just by reading the manual or searching for it on the internet was high for people who should be at least a bit tech savvy.

they're getting better at this ... all those articles about the new UI and stuff were press releases (mostly because they all went up at the same time ... like 10 minutes before they announced that at GDC :p)

so there's hope ;)
Good to know! Let's hope they keep doing it.
 

lashman

Dead & Forgotten
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I'm not even surprised. I worked providing tech support for a pc manufacturer and the amount of so called programmers or developers that contacted us with simple question with answers they could find just by reading the manual or searching for it on the internet was high for people who should be at least a bit tech savvy.
yeah, exactly

Good to know! Let's hope they keep doing it.
yeah, i hope so .... and they should do it for every little thing ... like just send those blog posts as press releases to everyone ... simple as that
 
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Mor

Mor

Me llamo Willy y no hice la mili, pero vendo Chili
Sep 7, 2018
7,045
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As we kept saying over the years the biggest Valve problem was their lack of communications. Putting a blog post about a change or update is nice but in the end it reach just people who are power users of the platform.

The vast majority will just watch some random stupid video from a person who also has no idea about what is happening. Valve should post videos om youtube and also send the PR text for sites (mostly are just happy to just repost what they receive) so this way they can spread more clearly their message and lessen the misinformation.
Here's a thing, my PC discord server has a #steam channel where I put from rumors, leaks to blogposts and updates and it's really surprising that most of the people wouldn't even know about them if it wasn't because of me posting that information there, no surprising that most of the people won't see it at all, heck, even media won't see it as they don't really dig anymore so yeah, that's something to address ASAP.

apparently even most devs don't read those ... which is just insane to me
Most of the devs won't even use their official communities to get direct feedback with their audience, so yeah, again, not surprising at all.
 

Alexandros

Every game should be turn based
Nov 4, 2018
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So the Rape Day situation was a technical thing (the developer was able to put up a page before the game was approved). Good to know they'll be solving that, at the very least we'll be spared of a few Jim Sterling garbage videos.
 
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lashman

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So the Rape Day situation was a technical thing (the developer was able to put up a page before the game was approved). Good to know they'll be solving that, at the very least we'll be spared of a few Jim Sterling garbage videos.
this is LITERALLY what most of us have been saying for weeks now! lol

that's how it always worked (since direct went up) ... devs were ALWAYS able to put up store pages with no oversight (other than automated checks to see if they uploaded screenshots etc.) and "real humans" would only come in when devs were almost ready to release the game for sale