I doubt McDonald's chooses with whom they work in practice. People pay a fee to have the right to use their brand, and McDonald's is happy to get the money in exchange of the necessary items and help required to open the McDonald's restaurant. You know that there are close to 38,000 restaurants, right? The brand owner must not be too strict.
That's incorrect. They are quiet strict and their standards would surprise you. I'm not sure why 38k is an indication that they aren't. They are operating on a world wide level,
You are making quiet a jump in thinking here. Have you ever been in a McDonald's restaurant that has McRibs that taste differently, anywhere in the world?
No? That's because they are that strict and picky when protecting their brand. I think 38k restaurants + food manufacturing plants all around the world producing the same quality and giving customers the same experience everywhere is a showcase for how strict they are.
It is an incredibly task that they are very proud of, rightly so.
Producing the same quality across different plants and regions with varying resource qualities is hard af.
From the look of it, McDonald's franchise is much closer to Steam Direct ("you pay a fee and you get access to our services which will ease your life, and you get to put the Steam logo on your website which will boost your sales") than to Apple ("you pay a fee otherwise you don't get to talk to our hardware customers").
As said, you are picturing this completely wrong. It's not just a fee that is giving you access to their products. They dictate and regulate everything down to the tiniest detail. They choose from whom you are allowed to buy your products, what products to use, they even dictate what kitchen you have to buy and how it has to be set up. If you think you can buy a McDonald'S franchise because you own a random Burger place, you are very wrong.
In the end: It is exactly how you describe Apple: You're paying fees and follow strict regulations to get access to costumer that want McDonald's branded products. You are paying for access to the customer who expect a certain brand. It's the same for Apple and McDonalds. They are both the bouncers in front of a night club aka brand.
Again, and I'm sorry for repeating myself. We are taking about the relevance of a brand here and not about the products itself.
Products are often irrelevant, it's the brand, the meaning and expectations that you are buying into.
You are directly buying customers that want that brand.
and then you post a plot which pretty much confirms that Google/Apple are a duopoly with Android/iOS
Mono = single
Duo indicates a plural
So yes, I've done exactly that. I've showed that iOs isn't a monopoly. I'm sorry, but I'm seriously a bit confused now.
Everyone should be free to do as they please
Exactly and laws should make no difference between entities.
If company A has the right to play the bouncer at a nightclub for their brand, than company B should have the same right.
Doesn't matter if it is a Burger or OS brand. I'm talking about brand monopoly, because that's what Apple and McDonald's have in common.
They both do not control their respective markets. They are big players in it, but somehow people want to regulate one, but not the other and I have a problem with that. Because I strongly believe the laws should be equitable.
Every brand is a monopoly in the market that brand created. Apple created the iOS market, but doesn't control the Smarthone market.
McD created the McD market, but doesn't own the Burger market.
And therefore they both have the right to chose the conditions under which they allow other entities to access their brand.