I don’t think Apple’s privacy commitment is performative, it’s just that they make money on privacy so they will fight stupid laws like the one in India.
They’ve also (allegedly, because it’s secret) been challenging the UK’s Investigatory Powers Act in secret courts.
I think Apple is in a different place to a lot of other Big Tech companies, insofar as they’re an end-to-end hardware and integrated software company at heart. Yes, services now make them the more money than any single device, but services ultimately still serves their hardware devices. And one of the biggest selling points of Apple hardware is the privacy protection.
When you frame what Apple does in terms of selling as many devices to you as possible, everything else they do begins to make sense.
If Safari worked on non-Mac devices (fun fact, it used to) it’d far and away be the best browser for usability, install base and privacy. But it won’t, because it’s a selling point of their devices.