Ubi just doesn't optimize until later. But they are light years ahead of most publishers when it comes to developing for PC.
Optimization isnt as prioritized as it should be because its a creative led company.
creatives tend to push for more things, not optimization which is why we lock creative out of builds as we get close to ship lol.
I always use them as an example when showing other leadership how UI needs to have a much larger focus for PC.
They also seem to have dedicated internal resources for their PC ports compared to most places who either share the responsibilities across their already stretched too thin development teams or who just outsource it completely with little thought because they dont want to be bothered.
As far as ghost recon, ubi likes to iterate on their formulas. So its not shocking this seems like a v2 of wildlands.
I think everyone has a harder time justifying an old school clancy game , with the new business models, and ever changing "gamer" demographic.
As what happens with every major push technology wise, the majority becomes the minority who wish for the past.
I met an older woman at a conference who told me she loved games, but games like frogger, galaga, pac man, as soon as games shifted from that model she was no longer the target demographic and thus doesnt play games like she did before. So I fully expect gaming to keep heading this way, since the data shows the majority seem to really love these type of service based games. Of course as you get older, you become the minority in many things, but especially in things tied to consumerism.
As far as MS and Ubi , pretty sure MS pays for marketing and advertisement for some of Ubi's games.
Gamers always dismiss this , but thats millions of dollars Ubi can keep, plus partnership with one of the biggest marketing forces in the industry.
Optimization isnt as prioritized as it should be because its a creative led company.
creatives tend to push for more things, not optimization which is why we lock creative out of builds as we get close to ship lol.
I always use them as an example when showing other leadership how UI needs to have a much larger focus for PC.
They also seem to have dedicated internal resources for their PC ports compared to most places who either share the responsibilities across their already stretched too thin development teams or who just outsource it completely with little thought because they dont want to be bothered.
As far as ghost recon, ubi likes to iterate on their formulas. So its not shocking this seems like a v2 of wildlands.
I think everyone has a harder time justifying an old school clancy game , with the new business models, and ever changing "gamer" demographic.
As what happens with every major push technology wise, the majority becomes the minority who wish for the past.
I met an older woman at a conference who told me she loved games, but games like frogger, galaga, pac man, as soon as games shifted from that model she was no longer the target demographic and thus doesnt play games like she did before. So I fully expect gaming to keep heading this way, since the data shows the majority seem to really love these type of service based games. Of course as you get older, you become the minority in many things, but especially in things tied to consumerism.
As far as MS and Ubi , pretty sure MS pays for marketing and advertisement for some of Ubi's games.
Gamers always dismiss this , but thats millions of dollars Ubi can keep, plus partnership with one of the biggest marketing forces in the industry.
