AAA gaming is just like gacha/gaas: something that has the potential of having big, massive returns
But just like gacha/gaas it's also something that has a clear ceiling, especially as money keeps being a problem. Hell, even CoD is struggling because games like Battlefield or Arc Raiders "exist" in the same space and are monopolizing people's attention
Now, I don't really care what a big company does. It's their money, it's their investors, it's their employees. Who am I to say what they can do or not? The market will speak in the end and games will continue to exist
My problem is companies, both big but unfortunately even smaller ones, are so "ingrained" in this AAA/gaas mentality they abandon all reasoning when making games like these, and so they keep investing, they keep hiring, they keep spending, they keep working even on ideas that everyone could see they're bad (like Suicide Squad) or will never in any universe recover their budget (like who knows how many games in 2025 alone, hell in the last 5 months alone like FTC, VtMB2 and even fucking Borderlands 4 and the last one sold "a lot" so what insane budget did it have?) The "market" has been pretty damn clear in the last years and it's obvious there is a market cap that nothing can break, so going all "it's all right, it will be worth in the end" or "we're
insert big name here so we will make bank even if we reboot the whole game 4 times" and the worst one "we have no experience nor the budget to do a game like this, but since it's guaranteed money we will still do it and spend a lot"
When someone like me says "just don't make these crazy AAA games bro" I don't mean just make the lowest budget possible thing, I mean "make a reasonable game". There are many "reasonable" games released this year alone. Clair Obscur is not a low budget game: it's a 50 bucks game (which all right, it's actually "cheap" compared to where AAA is going) with good (not perfect) graphics, and with 2 full dub tracks and supporting 12 languages. The vast majority of players will look at its screenshot and still think "damn, this looks AAA". It's also a game that didn't require half a billion to be created, that doesn't require a 5090 with upscaling to run good, and in a genre that is popular but doesn't have lots of competition either because it isn't percieved as the best performing one. And of course it's only 50 bucks
Kingdom Come Deliverance II is the same. It's not a cheap game, but it's still "reasonable" enough. The problem is how Ubisoft suddenly decides to do a "triple A" Prince of Persia metroidvania with full voice acting, motion captured scenes, big lenght, and then trying to sell it at full AAA price. That's the problem. Remedy making a terrible gaas it's a problem. Microsoft trying to sell a bunch of games that absolutely don't deserve to cost that much at 80 bucks is a problem. Bioware wasting 6 years on a failed gaas, then trying to make the new Dragon Age a gaas too, then salvaging that gaas DA into a new RPG game but still keeping as many things they already did for its gaas version (because remaking it from scratch again would be unthinkable even for these crazed publishers) is a problem. Games getting bigger and bigger budgets because "don't worry, the next breakthrough that will finally break the videogame industry ceiling is coming soon" is a problem
Yes, I like AAA games as much as the next guy. Hell those games are some of the few that get consistently translated in italian at this point so of course I'm fine with them. Just... don't waste time and money chasing an obviously bad idea. Make "reasonable" games. Even if a game requires 5 years don't reboot them endlessly or try to change them just to chase something popular. Focus on something and believe in it, and most of all understand the market. Don't make a 2d top down shoot-em-up with a 400 million budget costing 80 bucks because that game would be lucky to even sell 10 copies
And since this whole discussion started with AI, well I don't know what to add to that. I don't "hate" AI like others, but as it currently stand AI made products just suck. AI art looks bad and samey,
AI dubs make games like
Chaos Wars feel like oscar winning performances, AI code maybe works but is also inefficient. You want to be cheap and use AI? Who am I to tell you off. But if you want to be cheap don't expect potential buyers to also not be cheap and buy something else if your product isn't up to snuff (example: Clair Obscur. It had AI art as "texture placeholders" at launch, but the game itself was still good)
Companies invested too much money on AI, just like they invested too much money on other "revolutionary" features in the past. And just like the other times they just want to recoup that money as soon as possible, even if the thing itself is still way in its infancy and basically impossible to use on that scale