I think he can only speak about his experience, so esports (Fortnite) and game distribution (Epic Games store).
This is the excerpt from
the article by Dean Takahashi:
Given what happened in 2019, it is most likely a reference to Blizzard.
As for the "marketing departments" using politics to increase the number of sales, I don't know what he is referring to.
I don't know about Chickfila; could it be a reference to this?
Edit: It seems so. If I get it right, Chickfila used opposition to same-sex marriage to sell food.