Had thoughts on this blog post. Yes, it is another developer discussing discoverability on Steam.
This is not about advice for getting your game discovered! This is a philosophical argument against the way the platform works right now.
johnnemann.medium.com
I will keep my text contained below, since it is huge blurb. No pressure to read it haha.
I first thought it was a blog post by Simon Carless. Maybe it is the layout, or the title of the post, but I was mislead. It is actually written by a developer called Johnnemann Nordhagen (
Gone Home in 2013,
Where the Water Tastes like Wine in 2018). The first game is a very short single-player walking experience, which was well-known (17k Steam reviews). The second is an experimental single-player walking game, which was not successful at all (less than 1k Steam reviews).
We can flip that construction on its head to figure out what sort of games get the least help from Steam. That’s not to say that these games can’t sell on the platform, but they are the sort of titles that need to work harder to do well. The worst type of game would seem to be single-player, short, not updated with new content frequently, appealing to a niche audience, or experimental and unlike any type of game that already exists.
I believe this is correct.
But: is this the world that gamers, developers, and platforms would LIKE to exist? Again, by playing kingmaker here Valve not only influences what does well in the current marketplace, but also what gets made in the future. They are not just recognizing the rise of GaaS, but also promoting it. Personally, the kind of games I love to play and make are generally small, unique, narrative-focused, and do not have broad audience appeal — exactly the sort of title that gets no help from Steam’s algorithms.
And this is not correct in my opinion.
Sure, Steam250 and GameDataCrunch provide rankings of hidden gems, and these must be among the most popular rankings on these websites from what I can tell. For instance, if you search
https://www.google.com/search?q=steam250 you should see a direct link to the ranking of hidden gems.
However, I remember a time when SteamDB tested ranking algorithms. Method 2 was about surfacing hidden gems. It was not popular.
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From Valve's perspective, [TOOLTIP=Most people won't purchase more than 50 games on Steam in their lifetime.][UWSL][UWSL][UWSL][UWSL][UWSL]
the majority of customers are new[/UWSL][/UWSL][/UWSL][/UWSL][/UWSL]
[1][/TOOLTIP] and consume a few games per year, so it makes sense to recommend popular games.
Finally, let us be serious for a second. Valve's algorithm has an impact (games appear in the section for "popular new releases"), but not that big. Indeed, people who want to discover games look at what their "influencers" advertise, they ask their friends for recommendations, they check their Steam activity feed for what their contacts have purchased, they check what is trending on SteamDB, Twitch, etc. If they know dedicated people, like lashman or Mor, who check every store page, the curation/discovery work is manually done for them. If they want to look for hidden gems, they check forum threads, Reddit threads during sales, Steam250, GameDataCrunch, etc.