Yeah. I'm wondering if the "store-wars" have actually given publishers the leeway to run a "Steam tax". They're now so confident that consumers would rather pay more for Steam versions, even in countries where low-salary can make US prices exorbitant, that they don't care about the lost-sales from overpricing. Which is directly contradictory to the lessons that Valve taught publishers years ago - lower the cost in poorer regions to negate piracy and get more sales. But perhaps the PC gaming market is now large enough that that lesson is no longer relevant, outside of, say, Russia and China.