News Epic Games Store

ExistentialThought

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Feb 29, 2020
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Do we know if Epic’s exclusivity agreements come with cheaper buyouts for the freebies?

It has been a pattern of giving away games from devs with an exclusivity agreement. I wondered even before these numbers were revealed if Epic had a package deal of exclusivity and a game to giveaway
 
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Arc

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Fortnite MAUs. Looks like the PC version may have around 12-14 million in November 2020?
 

prudis

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The Kingdom of Beer and Porn
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Do we know if Epic’s exclusivity agreements come with cheaper buyouts for the freebies?

It has been a pattern of giving away games from devs with an exclusivity agreement. I wondered even before these numbers were revealed if Epic had a package deal of exclusivity and a game to giveaway
seems like there is some bundling going on by the look at the Borderlands 3 deal




That borderlands spike ...
yeah that Blands spike is funny , especially compared to like rest of th store until then :-D
Also look at how the revenue went alomst completely flat duiring steamsale
 

Alextended

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Jan 28, 2019
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Btw how do we even read that free game stuff?

Entitlements is amount of EGS users that activated it?

Then buyout is how much Epic gave them, total?

And then the Epic UA cost is derived from that as an additional stat to show how much they paid per new account?

Cos it's not like Epic calculated what to pay them afterr counting the number of new accounts, right? They paid x amount and then these are the resulting stats?

Cos it might not even be a very accurate stat? Several games could be free at once, to which would you attribute every new account vs new Fortnite players?
 
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Ge0force

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Jan 12, 2019
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[UWSL]I was gonna comment on the famous Metro did x2.5 sales, but since we still don't know if it was only sales on the EGS or not it's kinda pointless.[/UWSL]
I guess that graph shows that the comment was about all sales, including Steam. If this graph is correct, Metro Exodus sold much more on Steam than on EGS.
 

Ge0force

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Jan 12, 2019
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Sadly the leaked document is removed, but it seems someone leaked a document with Epic's strategy for EGS. It said that Epic was planning to ramp up the money hatting to more than 300 games/year in 2022-2024! 😳

I'm not sure this is still on the planning since lots of exclusives are underperforming. But this shows once again that Epic has no intentions to offer healthy competition with EGS. I'll be extremely happy to see it fail.
 

Jav

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Sadly the leaked document is removed, but it seems someone leaked a document with Epic's strategy for EGS. It said that Epic was planning to ramp up the money hatting to more than 300 games/year in 2022-2024! 😳

I'm not sure this is still on the planning since lots of exclusives are underperforming. But this shows once again that Epic has no intentions to offer healthy competition with EGS. I'll be extremely happy to see it fail.
It's still on the planning
 
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kio

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I wonder how much of a spine most of these companies/devs/pubs will show after so much of their dirty laundry has come to public due to this case.
 

Wok

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Cos it might not even be a very accurate stat? Several games could be free at once, to which would you attribute every new account vs new Fortnite players?
True. I don't know how they attribute new accounts to each free game given away during the same week.

Maybe by the first activated game, which can be a bit misleading.



For instance:
  • given away during the same week,
  • roughly the same number of "entitlements" (2.8 million, with a 10k difference between the two games),
  • twice as many new accounts attributed to TWoM (140k) compared to Moonlighter (70k).
 
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Ge0force

Excluding exclusives
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I bet you are pretty happy with the data that we got on EGS! That daily revenue chart showed that customers largely ignored EGS, even with all the sales and moneyhats.
I haven't been analyzing all this data (that's Mor 's job 😋) but yeah, every leaked graph or number I see indicates that EGS isn't doing well at all. Most money hatted games seem to perform significantly less than estimated (which determines Epic's minimum sales guarantee). But most important is that the growth in revenue was almost zero last year. This indicates that Epic's current strategy isn't working very well.
 

Mor

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I haven't seen this one yet. But it doesn't show more than 300 games a year. The document that person on Era was talking about dated from 2019.
Well, this one is the important one as so far we are heading to the not really big sceneario as numbers are not matching their initial thoughts.

Mostly as we have seen people are just waiting for other places to buy in general so they are doubling efforts in freebies but not in exclusives (atm)
 

Ge0force

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Well, this one is the important one as so far we are heading to the not really big sceneario as numbers are not matching their initial thoughts.

Mostly as we have seen people are just waiting for other places to buy in general so they are doubling efforts in freebies but not in exclusives (atm)
I hope you're right. In the end I don't care if EGS succeeds or not. My only concern is that moneyhatting 3rd party games should not become the norm for "competition" on pc. That's what it's all about for me, so if that part doesn't work out for Epic, I'm happy. :)

Let's hope the flopping of Kingdom Hearts demotivates Epic even more to money hat expensive 3rd party games. These games must have costed them a 9 digit number at least.
 

Mor

Me llamo Willy y no hice la mili, pero vendo Chili
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I hope you're right. In the end I don't care if EGS succeeds or not. My only concern is that moneyhatting 3rd party games should not become the norm for "competition" on pc. That's what it's all about for me, so if that part doesn't work out for Epic, I'm happy. :)

Let's hope the flopping of Kingdom Hearts demotivates Epic even more to money hat expensive 3rd party games. These games must have costed them a 9 digit number at least.
Well, they didn't reach 54 exclusives last year and they aren't even half way lower number this 2021. so...
 

Wok

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.. the cost of EGS was like twice the revenue in 2019 ... but looking at the fortnite numbers .... they can burn hundrets of millions forever
That is their plan. If you compare the actual P&L to the planned P&L, the EGS numbers are not that bad.



Epic sells 45% more than expected, and spends 30% more than expected, except for Support-a-Creator (55% more) but that is linked to the additional revenue.
 

Mor

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Unfortunately we don't have specifics from 2020, and 2019 was the "hot year" of EGS in terms of engagement and publications, heck, it went full exclusivity and all, but 2020 was way more calmed so it would be interesting to see the numbers.
 

Arc

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this one?
What's weird is the previous page shows them wanting >125 exclusives in 2021 so I'm not sure which one is correct. Also the "Catalog Titles" portion shows that they were probably supposed to open the store last year, but COVID threw everything off. Also the fact they want >1300 games per year by 2023 means they are eventually going to have to tackle discoverability.

 

Swenhir

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Apr 18, 2019
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this one?
Am I the only one lost between cackling and making googly eyes at their expected market share capture by 2024? This is some Square-level of delusion. 50% if steam doesn't react, u wot m8. At the same time, it does speak volumes about Epic's intention and the risk they present as well as expectations for their behavior should they ever succeed.
 

Ge0force

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Jan 12, 2019
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What's weird is the previous page shows them wanting >125 exclusives in 2021 so I'm not sure which one is correct.

And 300+ games in 2022-2024. This is the page I was talking about. But I think it's about total games on the store, not exclusives.
 

Mor

Me llamo Willy y no hice la mili, pero vendo Chili
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What's weird is the previous page shows them wanting >125 exclusives in 2021 so I'm not sure which one is correct. Also the "Catalog Titles" portion shows that they were probably supposed to open the store last year, but COVID threw everything off. Also the fact they want >1300 games per year by 2023 means they are eventually going to have to tackle discoverability.

This is just unrealistic, not even 2019 which was their sparkling moment reached that number, hell, not even 2020 reached the 330 signed games IN TOTAL (including the 2019 list) so yeah, numbers do not match with reality.