The more I think about it the more I think I’m correct. It would make the Exodus situation make so much sense. Epic claims that Exodus sold “2.5x as much” as Last Light did at launch, but that’s an absurd number unless they overshot on their batch pre-orders at the beginning. THQ Nordic’s CEO said in their investor call that Exodus had a “strong start” on PC but eventually tapered off to a disappointing result, and didn’t want to talk about EGS. Phoenix Point investors on Fig saw a return as if the game had sold copies (that they wouldn’t see if they had just been invested in by another party,) and the Samurai Shodown devs are saying that they were promised exclusivity in accordance of “hundreds of thousands of pre-orders.” This would also explain why Epic felt so comfortable putting everything on their store on sale - because they owned the vast majority of the keys.
It’s all speculation, and we’ll likely never see the truth because getting accurate sales data when it’s not legally required in our system is like pulling teeth. But SO MUCH makes sense when you think of it that way. I don’t wanna be a conspiracy theorist but I think I’ve cracked the code.