News Epic Games Store

Arc

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700M spent on the store, but only 265M on third parties still highlights what folks called out last year. Heck, I think last year it was 165M or some spend? Only a 100M or growth, even while continuing coupons and exclusives. With 160M+ users, that is equivalent of each user spending around 1.66 USD. I have to wonder how much they have spent to obtain and retain each of those users.
Last year was $680 million revenue total with $251 million of that being third party games.
 
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Mivey

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A quarter billion in 3rd party revenue doesn't seem great considering how many AAA titles they had exclusively on the store for a year. That's chump change for even one AAA game. I assume Ubisoft probably made more revenue from their AssCreed games on their store.
Last year was $680 million revenue total with $251 million of that being third party games.
So literally no growth despite a year of lockdowns and working from home?
 

Mor

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So literally no growth despite a year of lockdowns and working from home?
Correct, freebies contributed to make the user number to go up but those users have not spend more money buying on EGS, so pretty much we can consider those users as "freebie hunters" or even accounts for resale in some cases, not all of course, but it's something that popularized with GTA V and thanks to Troy and BF2 it has been skyrocketed.
 

ExistentialThought

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Correct, freebies contributed to make the user number to go up but those users have not spend more money buying on EGS, so pretty much we can consider those users as "freebie hunters" or even accounts for resale in some cases, not all of course, but it's something that popularized with GTA V and thanks to Troy and BF2 it has been skyrocketed.
Yeah, the account selling has really increased. It reminds me of when Humble use to have the ability to pay less than a dollar and folks would snatch up as much as possible to sale later.
 

Alexandros

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I think most of us had already pieced together that EGS wasn't doing too hot. These numbers are not a disaster but flat growth during a year in which everyone in the industry made bank has to be somewhat disappointing. I am curious about Sweeney's next move.
 
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fantomena

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I think most of had already pieced together that EGS wasn't doing too hot. These numbers are not a disaster but flat growth during a year in which everyone in the industry made bank has to be somewhat disappointing. I am curious about Sweeney's next move.
Tim will sue Valve for investing in PC gaming early when everyone else including Epic left.
 

Arc

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So, what do you think? Any changes in 2021?
They pushed the self publishing tools aspect really hard in their press release, so I guess that's their major project. It's going to be funny when EGS opens the floodgates and the lack of discovery tools means that it's hard for anyone other than the big guys makes money. I wonder if there will be articles about the dire state of discoverability on EGS. :unsure:
 

yuraya

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That 3rd party # is ridiculously low and basically no growth over the past 2 years I believe.

Don't even know what else they can do to make the customer base grow.

They literally gave away brand new games for free at launch this past year :LOL:

I don't see myself ever spending $$$ on EGS. Even the coupon shit hasn't enticed me.

They need a new strategy very badly. Improved messaging and improvements to the store as well.
 

eonden

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5% store revenue growth despite Covid and starting at a low number is bad.
1.5% own game revenue growth despite Covid and RL being added to EGS is bad.

User growth is impressive, but they have utterly failed on transforming them into paying customers as of now, which can be problematic. People that didnt pay for anythin (or pay a little) are not customers taht will stuck with you.
 

Stone Ocean

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I will point to my November post, expect them to open the store and call the day, their publishing brand will most likely be timed exclusive as they have seen people just don't buy there and that's it, timed exclusivities will decrease until it reaches zero.
Thats essentially what they said right? Opening the store, letting people self publish.

There's nothing else they can do, really. Exclusives didn't work, free games have stopped working and become a detriment, game publishing is cool but theres only so many games they can fund.
 

ExistentialThought

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So, what do you think? Any changes in 2021?
I worry they will try to go back to exclusives. Otherwise, I think they will mostly stay the course and try to make the store more open for publishing. Then maybe try to compete on pricing, but considering what we have seen of games available on multiple platforms, including Steam and EGS, it has still skewed towards Steam by a large margin.
That 3rd party # is ridiculously low and basically no growth over the past 2 years I believe.

Don't even know what else they can do to make the customer base grow.

They literally gave away brand new games for free at launch this past year :LOL:

I don't see myself ever spending $$$ on EGS. Even the coupon shit hasn't enticed me.

They need a new strategy very badly. Improved messaging and improvements to the store as well.
I may have used the store if their opening gambit was not exclusives. Now I will likely never use them, but for even more reasons than this move alone.

I do not trust their push towards a vertical intergration in the game engine space. Additionally, having a company be a major funder, game engine dev, publisher, distributor, all in one is off putting. Everyone sits around and complains about Amazon, Apple, Google, Disney, and the like, but never consider how those companies have managed to gain such a stranglehold. Cue Epic entering the scene with loss leading strategies, frequent investment rounds, and a crafted narrative taking on Steam for the customer benefit, it just seems like they are planting seeds for future ambitions that so many other companies have followed.

I have never assumed Steam/Valve is my friend, but I also think Valve is a weird company in a sea of companies, especially tech companies. I am under no impression this will never change, especially if the Valve founders sell off or retire. They have just avoided following the same beaten path so far that Epic seems to have gleefully followed after the breakout success of UE4 and Fortnite.

I also do not trust Tim Sweeny when he says stuff like comparing his legal issues to civil rights issues, his comment on tech moderation when Apple removed Parler, constantly using the term tax to allude to something negative when he is a billionaire, and what not.

Lastly, my old Epic account was hacked. To be fair to Epic, it was before the store, but I tried Fortnite out around May 2018 and my account was hacked around June 2018, I added 2FA some around then when it was newly added as an option. Only to have my account accessed sometime in August or September 2018.
 

Jav

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I will point to my November post, expect them to open the store and call the day, their publishing brand will most likely be timed exclusive as they have seen people just don't buy there and that's it, timed exclusivities will decrease until it reaches zero.
From what I know you are mostly right.
 

yuraya

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The fact that they still have the Ubi exclusivity + other big games came this year like Cyberpunk...and that 3rd party # was still really low. This past year was probably the biggest year ever for pc gaming so their numbers could have been worse.


I worry they will try to go back to exclusives. Otherwise, I think they will mostly stay the course and try to make the store more open for publishing. Then maybe try to compete on pricing, but considering what we have seen of games available on multiple platforms, including Steam and EGS, it has still skewed towards Steam by a large margin.
Well they started pretty big this year with Hitman 3 but even that was a mess with how it was handled. I don't see many big games for them the rest of the year through the summer. I just really hope Japanese devs don't jump aboard their bs strategy. I can just sense some slimey shit with them and someone like Square Enix doing exclusives with FF7R.
 
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CommodoreKong

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The fact that they still have the Ubi exclusivity + other big games came this year like Cyberpunk...and that 3rd party # was still really low. This past year was probably the biggest year ever for pc gaming so their numbers could have been worse.




Well they started pretty big this year with Hitman 3 but even that was a mess with how it was handled. I don't see many big games for them the rest of the year through the summer. I just really hope Japanese devs don't jump aboard their bs strategy. I can just sense some slimey shit with them and someone like Square Enix doing exclusives with FF7R.
Its pretty interesting that they have so few Japanese exclusives, I wonder if they haven't tried to go after them or devs/publishers just aren't interested.
 

Stone Ocean

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If japanese devs could be courted by something like money we wouldn't need to buy 10 year old games to convince Atlus to fucking put Persona on Steam
 
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Arc

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Its pretty interesting that they have so few Japanese exclusives, I wonder if they haven't tried to go after them or devs/publishers just aren't interested.
SE got their toes wet putting DQ11 on EGS. They also courted Good-Feel with Monkey Barrels. I fully expect most publishers (Japanese and otherwise) will do concurrent Steam and EGS releases when the store opens up. I'd wager most of the revenue will still come from Steam, but EGS will be supplemental income.
 

Mor

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From what I know you are mostly right.
It's all based in observations and my own data analysis, that's the most potential outcome I can predict based on their actions from 2019 and 2020 :cat-heart-blob:

The fact that they still have the Ubi exclusivity + other big games came this year like Cyberpunk...and that 3rd party # was still really low. This past year was probably the biggest year ever for pc gaming so their numbers could have been worse.

Well they started pretty big this year with Hitman 3 but even that was a mess with how it was handled. I don't see many big games for them the rest of the year through the summer. I just really hope Japanese devs don't jump aboard their bs strategy. I can just sense some slimey shit with them and someone like Square Enix doing exclusives with FF7R.
Yours will be a 2 part answer:

1 - Ubi deal is most likely ended at this point or at the very least is based in a number of games, so, this one is a big question mark.

2 - Don't worry about Square-Enix, I won't give much more details but expect the big ones to be multi-store and the little ones to be Steam only. :cat-heart-blob:

SE got their toes wet putting DQ11 on EGS. They also courted Good-Feel with Monkey Barrels. I fully expect most publishers (Japanese and otherwise) will do concurrent Steam and EGS releases when the store opens up. I'd wager most of the revenue will still come from Steam, but EGS will be supplemental income.
You are mostly correct here but only partially, check my second answer :)
 
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Mor

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Well I give them props for releasing such dire numbers lol.

People wondering how the pandemic didn't boost them like it did with everyone else while I'm thinking what if it did and this is still the result :sweaty-blob:
I mean, THIS IS THE RESULT, it's not they it hasn't improved due to the pandemic, the result is that due to the pandemic they had this result but without pandemic it would have probably be worse.
 

Stone Ocean

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I mean, THIS IS THE RESULT, it's not they it hasn't improved due to the pandemic, the result is that due to the pandemic they had this result but without pandemic it would have probably be worse.
So if it weren't for Covid they'd probably just be straight up in the red?

 
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Mor

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So if it weren't for Covid they'd probably just be straight up in the red?

We just don't know what would have happened but it's easy to assume that the results might would have been an straight line or even a decline (in terms of revenue, not in terms of users thanks to the freebies)
 

prudis

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Wow those stats from Epic are bad, honestly I find it shocking that they published some of those numbers or didn't put more of a spin on it (though maybe this is the best spin they could put on it).
i bet the press people will spin them as super positive anyway

with simple math, lol looking at the numbers

They have $1.65spent on 3rd parties per user per year :grimacing-face:
 
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Ge0force

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I'm surprised but very happy with the lack of growth on EGS. Not because I don't want Steam to have competition (on the contrary), but because I detest the way Epic tried to strong arm it's way into pc gaming by buying exclusives.

Crippling other storefronts instead of trying to build a better alternative is the most anti-consumer and anti-competitive way to compete. So I'm extremely happy that this strategy isn't working out for them (or so it seems, Epic can't be happy with this result).

On the other hand: the lack of huge exclusives like BL3 and RDR2 means more people are spending money on non-exclusive games on EGS. I'm curious how many of these purchases were with coupons.


Edit: it's incredible how the media (pc gamer, eurogamer etc) are completely ignoring the almost nonexistent growth in sales, while talking about a "huge growth" and "strong competitor for Steam". Incredible.
 
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Arc

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On the other hand: the lack of huge exclusives like BL3 and RDR2 means more people are spending money on non-exclusive games on EGS. I'm curious how many of these purchases were with coupons.
This is the biggest silver lining for EGS. I'd guess most of 2019's third party revenue was carried by Borderlands 3 and there was no exclusive in 2020 on the same level. At the same time, they still got simultaneous releases for games like Horizon: Zero Dawn and Death Stranding and will presumably get even more titles of that caliber in 2021. They are building up a userbase that will spend money on games just on EGS and won't look at Steam. It'll be interesting to see what the third party sales are like next year once the store fully opens. It might be surprisingly good for them.
 

eonden

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The problem of EGS in 2021 is getting a DAU / MAU growth of 100%+ and only getting a slight increase of 5% sales on the store DURING A PANDEMIC. Given that most gaming related stuff grew at 10%+ numbers despite expected decline (given new gen waiting), that not good.
I am not even sure you can say they are building a userbase taht will spend games just on EGS when their results show people would get games on EGS (700+M free games given away) but wont buy in there. Buying gams in the store with REAL MONEY is what actually ties users to something (as leaving something you got given away for free is not as impactful as something you paid for.
 

Paul

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Yeah so during pandemic Epic made 32 million USD from third party sales, of which about 16 million went on running the store and payment processing and stuff.

That is hilarious.

If it wasn't for Fortnite and Unreal, Epic would be bleeding money so hard...but they can keep subsidizing for years thanks to those.
But it is becoming clear that free games, coupons and even exclusivities are not really all that great at turning users into paying customers. Only better actual service will do that. And EGS is still utterly pathetic at being a service/platform for gaming.
 

Ge0force

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They are building up a userbase that will spend money on games just on EGS and won't look at Steam.
I'm not sure about this. I wouldn't be surprised if the absolute majority of non-exclusive 3rd party sales was with a coupon. Time will tell...
 
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Arc

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Another thing that might help third party sales on EGS in 2021 is if Steam International is blocked with the launch of Steam China. As far as I understand, Steam and EGS are both currently available in China without having to use a VPN. If Steam International gets blocked and EGS is still available, Chinese customers will likely take the path of least resistance and simply buy games on EGS.
 

eonden

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Another thing that might help third party sales on EGS in 2021 is if Steam International is blocked with the launch of Steam China. As far as I understand, Steam and EGS are both currently available in China without having to use a VPN. If Steam International gets blocked and EGS is still available, Chinese customers will likely take the path of least resistance and simply buy games on EGS.
That is assuming most games Chinese people are interested launch on China but not on Steam Chine (if Steam China is banned) which is unlikely. If anything WePlay (or WeGame) will beneif the most.
 
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Ruvon

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Edit: it's incredible how the media (pc gamer, eurogamer etc) are completely ignoring the almost nonexistent growth in sales, while talking about a "huge growth" and "strong competitor for Steam". Incredible.
I just checked, this is absolute bullshit. They only empaphise on the numbers they want, forgetting about the non-growth of total and 3rd party income.

How could this be called journalism. Some people have no shame.

Question : do you know how's Rocket League included ? Into Epic owned games or 3rd party ?
 

Arc

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That is assuming most games Chinese people are interested launch on China but not on Steam Chine (if Steam China is banned) which is unlikely. If anything WePlay (or WeGame) will beneif the most.
A large appeal of Steam to Chinese customers is that they can easily access games that aren't approved in China or will never be approved. There's no way something like RDR 2 would get past regulators. I'm sure Valve would love to run Steam International in China, but they probably don't have a say in the matter. Honestly I'm just spitballing a hypothetical situation where third party revenue on EGS could see a big increase in 2021, but at the expense of Steam.
 

Mor

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Another thing that might help third party sales on EGS in 2021 is if Steam International is blocked with the launch of Steam China. As far as I understand, Steam and EGS are both currently available in China without having to use a VPN. If Steam International gets blocked and EGS is still available, Chinese customers will likely take the path of least resistance and simply buy games on EGS.
Here you are assuming that Steam will be completely banned in china while it is most likely that both Steam china and Steam WW will co-exist together, one as the official service (in which chinese users will be able to play things like Dota and CS:GO as they already do via modified launchers in china) and Steam WW as a grey area.
 
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eonden

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A large appeal of Steam to Chinese customers is that they can easily access games that aren't approved in China or will never be approved. There's no way something like RDR 2 would get past regulators. I'm sure Valve would love to run Steam International in China, but they probably don't have a say in the matter. Honestly I'm just spitballing a hypothetical situation where third party revenue on EGS could see a big increase in 2021, but at the expense of Steam.
The problem is that in a world where Steam International is banned in China, so would EGS. A lockdown of international markets in videogames in china wouldnt stop in Steam, but woudl extend to all of the gray market (given the harm to the international market for chinese indies). Steam China (and in teh future EGS China / whatever colalboration) are more about ensuring that their users feel safe rather than anything else.

Edit: Also the EuroGamer article is BS that talks about growth in everything and compared 2019 to 2020 number in everything but revenue (where it just says "growth") talk about bs.
 
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Ruvon

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Pretty interesting to see which outlets are still completely sold out. So Eurogamer, PC Gamer, which other one?
Here's a few I found in a quick check :

 

Arc

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Here's a critical article. It's the only one I've seen though.

Here you are assuming that Steam will be completely banned in china while it is most likely that both Steam china and Steam WW will co-exist together, one as the official service (in which chinese users will be able to play things like Dota and CS:GO as they already do via modified launchers in china) and Steam WW as a grey area.
I admit I'm being pessimistic about the future of Steam International in China. I hope I'm wrong.
 

Swenhir

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Here's a few I found in a quick check :

No surprises in that list, thank you a lot for the data.