Making their store better alone wouldn't be enough to attract users, but instead of exclusives they should have tried to come up with something that Steam doesn't do, like how MS has Gamepass nowadays. (What that something would be? Now that's for them to figure out, with all the data Galyonkin got through Steamspy, is exclusives the best they could come up with...?)A thought on EGS, instead of buying exclusives why don't they focus on making their store better? Steam is old and has a lot of backend stuff, so it's very hard to change stuff without messing stuff up (this is very likely why SIE ditched the old PSN web store and why the Xbox 360 web store is different than the current Xbox marketplace one.
Steam isn't perfect and it's still being worked on. I mean one of the features that people would like to see would be midnight releases. I'm told that's something that Valve could actually let publishers set up? But they choose not to. In a way I guess it makes sense as to why they don't allow it since the whole Valve team is based off Pacific Time, so they would be asleep or something just in case there was an issue (handling Steam back end stuff?)
Just a thought.