To be fair, bundling games with GPUs is normal stuff. I got Anthem and BFV with mine and I believe you'd get CoD if you buy the 2070S right now and previously it was Wolfenstein Youngbloods (on Bethesda) and control (on EGS).That's like how Microsoft lost a class-action lawsuit for always packaging IE with Windows, preventing other browsers from being competitive.
What standed out to me is that all three included games are somewhat associated with EGS. And that BL3 is included post launch. They normally choose games that aren't available yet, but will be soon.