I imagine they are planning on winding down free games and coupons sooner rather than later at this point (only bringing it back occasionally for big events like their mega sale and winter sale).Gotta say, I am surprised they didnt do another Operation Moonshot. The "level of game" between last year and this year is huge.
I always assumed they had something akin to a 3 to 5 year plan. If they are still relying on free games and coupons beyond that point then I have to imagine their planned profitability is even further off than what they said during the trial.