
Epic unveils bold plan to pay penalties levied by Apple to tempt developers onto its mobile store
Epic Games has announced a fresh push to convince app developers to launch their games on the company's fledgling mobil…

"It's uneconomical and will cause us to lose a lot of money, [but] we feel like we have to break the logjam."
Epic Games has clearly found it difficult to tempt mobile developers to its storefront, which was originally set to welcome third-party games last year and reach 100m installs by the end of 2024 - something it fell short of, only reaching around 30m instead.
Allison said Epic Games is not yet ready to share its new targets, but wanted to see the results of the free games program before discussing more.