Yep. When I see the all-time low price of former EGS exclusives (which includes the additional $10 off) via Augmented Steam, I refuse to pay more than that all-time low for a year late release. I know the price is lower than the discount dev/publisher set because of the coupon. Those coupons actually devalue EGS games for me even once they release on other stores.This is my concern as well. Despite speaking out against devaluating games, Epic is doing it more than any store wide sale could have done. But it seems everything is fine to make their store successful, no matter what the consequences are.
Also, can't wait for the first salty devs when their games fail once they get their Steam release. Not sure why but I kinda think Rebel Galaxy Outlaw could be such a game.