This is getting annoying: I have received a total of 10 emails in the last 24 hours from game stores, publicizing Borderlands 3, offering me coupons for Borderlands 3, trying to make me aware that IGN gave a great review to Borderlands 3, and so on.
I just opened my community section on Steam, and the first thing I see: Fanatical advertising... Borderlands 3. Yeah, they are advertising a game that is launching, exclusively, on a competing platform, on Steam users' community feed.
I hope the launch comes and goes soon, so this annoying assault to my inbox can stop.