Ubisoft will be asset stripped THQ-style during bankruptcy. Too bloated, the company is flailing and has no proper direction (other than continually fail at chasing "what's popular") and the brand's percieved quality is now in the mud. The "Ubisoft Original' monicker on all their games was supposed to be some sort of prestige titling for their games - isntead it's become a warning to avoid them because the game is probably dull and uninspired.
As for EA, as soon as they gave up the FIFA license I knew they were plumping for a buyout. FIFA may be a moneymaker, but it's not worth a third party buying EA to have, as FIFA could very easily not renew one day and then all that percieved value is gone.
By going with their own brand and getting away with it - and, it seems, they will get away with it - they've not necessarily increased the value of their business, but they have reduced any risks a buyer might flag to try to drag the price down.
Depending on Amazon's appetite to compete with Steam, this could mean the death of the Origin/EA app, or we're about to watch it get pushed really hard.