Yeah, that strategy reads the same as all the hit articles against valve that the Press was being spoonfed by epic back when their store released: any semblance with reality is a coincidence.
Thankfully Timmy doesn't have a magical reality-distorting field like Jobs.
Regarding Apple and Google's stores, they are monopolies and should be treated as such, maybe one day.
I do wonder when Tim will go after Sony, Microsoft and Nintendo.